Video marketing has taken over marketing in a big away since 2011 and this is really just the start of the video revolution. Youtube and other video sharing sites are immensely popular. Facebook and Google both allow for video chat and Facebook encourages anyone to share video, either by posting a link or by updating their own.
Video marketing is going to get bigger and more important to you, your credibility, your business and your brand, no matter what your position is or what you are promoting. If you need to reach an audience, especially in large number and via online methods, then video marketing is the right marketing campaign to adopt.
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Remember:
Videos are Engaging. Any form of communication can be used, but when you consider the effectiveness of the medium, you’re better to choose wisely. People’s preferences are moving over from text and audio to video, to the point where you may be at a disadvantage if you are NOT using video today. Now, the majority of people enjoy watching videos as they are more interesting and engaging than reading, and thus more effective for experts to use for promotion.
Many people enjoy watching videos. Why is that the case? Most of us grew up with a television around in one form or another, in fact, many of us were probably huge TV fans (and some currently are still) at one point in our lives. The pure entertainment value made it so addicting (and for a while, it was green pastures for television advertisers). Although many of us are not longer tied to the TV set, which perhaps has been replaced by our computers, laptops and mobile devices, video is still present in these newer mediums. They key thing about video is that is can involve several senses at the same time, from visual to auditory, to sense memory. A well made video can have you salivating for pizza as well, or excited at the though of meeting someone new. If you have an imagination, then video producers can influence how you think and feel. And you love it.
Video will increase your brand and credibility. I’m sure you’ll agree that person to person, face to face communication is the best way to get your message across to someone. But what if you can’t meet someone, perhaps because of geographical location or time? If you are using a well planned video on your website, you’ll be able to connect with your audience, 24 hours a day, 365 days a year almost as if you were there! The best example of this is to look up Anthony Robbins on Youtube and you’ll find that he is a master of making that one on one conversation with you through the computer screen. It’s only when people know, like and trust you, after they have connected with you, do they buy from you or promote your cause. Make your videos increase your reach and grow your brand for you, even when you’re not there.
The writing is on the wall, video marketing is the future of marketing online. From experts who are just starting out to veteran internet marketers who are launching their next and greatest product, using video marketing to promote yourself will give you a boost to your business.
Dance Media Aurora Newmarket
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