Still not convinced you need video for your business or website, here's the skinny !

• Visitors who view sales videos are 85% more likely to buy than visitors who do not.

• The effectiveness of video on a website surpasses text and audio by a ratio of 5:1.

• Industry studies have shown that video expedites buying decisions by 72% versus print.

• Online video is the fastest growing ad format with nearly 55% growth this year.

• 52% of consumers report that they are less likely to return a product after viewing a video.

• Retail site visitors who view video stay two minutes longer on average.

• More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three or more minutes..

• With proper optimization, video increases the chance of a front-page Google result by 53x.

• Over 90% of shoppers find video useful in making purchase decisions.

• Evidence shows that the mere presence of video can improve conversion, whether the video is actually viewed or not.

• Video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013.

• Video and other multi-media product viewing options were rated more effective than any other site initiatives in a survey of almost 2,000 interactive marketers.

• A minute of video is worth 1.8 million words.   

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