My Videos booked, what to wear ? Read these tips below and make your production, an award winning production

So you are getting ready to shoot your big interview or scene, and your on-camera talent looks you straight in the eye and asks, "What do you want me to wear?" This is not a silly question. What your talent wears while on camera is very important, and there are some cardinal rules you should follow when establishing the wardrobe of the day. In this column, we will take a look at the do's and don'ts of clothing, jewelry, hair and makeup for the camera.

Why Worry About It?

While today's video technology is a lot more forgiving than the video of the past, you still need to be careful when making a wardrobe selection for your on-camera talent. There are four major areas of concern when dealing with clothing and other accessories: pattern, contrast, color and shape.

The clothing's pattern can be a big problem. Close, high-contrast pin stripes, corduroy and herringbone all create a wavy rainbow-colored pattern called a moiré effect on television. The reason? As you probably know, standard American television has 525 horizontal scan lines. Horizontal scan lines have trouble displaying vertical lines in your video, and thus you get a moiré effect right in the middle of your talent's shirt, jacket or tie.

High-contrast clothing is another major problem. Video cameras cannot handle high contrasts between bright and dark objects, and this includes skin tone and clothing. Dark-skinned people should avoid wearing white or very light colors. If they do, their shirts will glow when you set the camera to expose the face properly. Extremely light-skinned talent should avoid black or very dark clothing. A black shirt will become a formless hole in the video, because it will have to be very dark if you set the camera so that the skin tone is properly exposed.

While video does not handle high contrast very well, it has even more trouble handling some colors. Reds and oranges have a tendency to glow on camera. Yes, there are some television talent who insist on wearing red or orange on camera, but unless it is a deep, dark red, it probably glows in the television lights. Cameras have a hard time recreating the red and especially red/orange colors, and thus you should avoid them if possible. Additionally, many consumer camcorders tend to over-saturate the red channel to warm up skin tones, which can magnify the existing problem.

One of the major considerations when choosing an on-camera outfit is its shape and fit. Video does tend to make people look at least ten pounds heavier. Think about it. When you look at people, you see not only them but also the world around them, and that has a tendency to make them look smaller than they actually are. In the video monitor, you see only the talent. There is nothing else to make them look smaller, so they tend to look bigger. For this reason, it is very important that you make sure your talent is wearing something that will emphasize shape, emphasize a waist and give a taller look, not wider. Shapeless clothing will make the talent look bigger and lumpier on camera.

Clothing Do's and Don'ts

Always keep in mind that, if you are shooting a movie scene, the character will dictate the type of clothing the talent will wear. However, you still need to be careful how you dress your characters.

Now, walk to your costume closet and remove anything with close, high-contrast pin stripes, like white shirts with closely-placed black or navy stripes. Toss out any herringbone or corduroy and a lot of busy plaids. You can keep the white shirts, but only if they are going to be worn under a darker jacket. Anything orange or reddish-orange should be tossed in the burn pile. Blues, greens, grays and earth tones all work great for video.

For men, a shirt with some type of collar looks better than a t-shirt, unless of course the character would always wear t-shirts. Jackets also look very good, especially with good tailoring to emphasize the talent's waist. The jacket can be a solid color or have a faint low-contrast pin stripe or pattern. A light blue, pink, cream or burgundy shirt will usually look a lot better under the jacket than a pure white shirt. If your talent is very fair-skinned, a light-colored jacket, such as a soft gray, would look best.

You will probably want to avoid vests because they are too constricting and look very formal. A tie is a great accessory, and here you can get away with red, although you should still avoid the reds that lean towards the orange side of the spectrum.

Always make sure that socks and shoes are appropriate for the character. Too often, we forget the small things that set our characters apart from the rest.

For women, avoid the same color and pattern problems as the men, but add to the list bright, huge, flowery patterns and your favorite red power suit (unless it is a very deep red). Avoid drab earth tones, because they have a tendency to blend into the background. You can spice up any outfit by adding a scarf. However, you still want to avoid reds, oranges and stripes.

Women will also want to avoid bow-tie blouses, unless they are trying to look like they are in uniform. Wear clothing that emphasizes the woman's figure, to reduce the effect of the lens. If you want your talent to wear a short skirt, make sure she is comfortable in it and knows how to sit without constantly tugging to keep it down. Make sure her stockings, socks and shoes are appropriate to the character.

If you are shooting a professional interview, your talent should look the part. Match the outfit your talent is wearing with the subject matter. You wouldn't want your talent to wear a suit and tie for interviews at a rodeo and you certainly wouldn't want a t-shirt for an interview with the governor. If you are shooting a studio interview, your talent should be dressed in typical broadcast attire: shirts, ties and jackets for men; skirts, dresses or pantsuits for women. The talent's shoes should be polished, socks should be long enough to cover the leg when crossed and colors should be muted to draw less attention. To make the jacket look better and keep it from riding up on the back, have your talent sit on the jacket's tails.

Jewerly

Video needs light to make a good picture. Light reflects off shiny objects. Jewelry contains shiny objects. Therefore, you should be very careful about the type and amount of jewelry your talent wears during a shoot. Unless the character requires it, your talent should avoid wearing anything large and sparkling. This includes large rings, bracelets, dangling earrings, necklaces and pins. Simple and tasteful are two key words in video. Pearls and small neck chains with cameos or colored stones look best. Watches should be as non-reflective as possible. If possible, spray them with hairspray to cut the shine a bit.

Hair

While the character will most likely dictate the talent's hair, always remember you are working with bright lights and always have to worry about flyaway hair and the weird (occasionally downright surreal) shadows cast by big hair. Both men and women should have nicely-styled hair, with shorter styles being more appropriate for professional interviews. Braid longer hair or tie it up in a ponytail to prevent the hair from flying in the talent's face. You want to avoid wispy flyaway hair that will catch the backlight. As with jewelry, simple and tasteful are the key.

Makeup

Men can use a light base coat a shade darker than normal skin color, to even out skin tone and reduce the shine on cheeks, forehead and nose. A good shave before going on air will prevent or reduce the look of the five o'clock shadow. Any facial hair should be neatly trimmed - again, the character dictates this.Gone are the days when both men and women had to wear heavy makeup to look alive on television. Today's cameras are very sensitive and generally recreate color very well. Makeup is primarily a means by which the talent can even out skin tone and add a bit more color to the face.

For women, normal street makeup is fine. Women do want to avoid dark reds and maroon-colored eye shadows, lip gloss and rouge, because the camera has a tendency to accentuate the blues in these colors, which will in turn become darker and be overly emphasized. Always make sure your talent wears makeup that is not only appropriate for the character, but also for their particular skin tone and natural coloring.

Final Dress

Always keep your talent's character in mind when making clothing and accessory decisions. Use the guidelines above to make your talent look great and your video production look very professional. Have fun searching the closet!

Dance Media Aurora Newmarket

3 Quick reasons why VIDEO is important to your business

Video marketing has taken over marketing in a big away since 2011 and this is really just the start of the video revolution. Youtube and other video sharing sites are immensely popular. Facebook and Google both allow for video chat and Facebook encourages anyone to share video, either by posting a link or by updating their own.

Video marketing is going to get bigger and more important to you, your credibility, your business and your brand, no matter what your position is or what you are promoting. If you need to reach an audience, especially in large number and via online methods, then video marketing is the right marketing campaign to adopt.

10 Things to consider if your Business needs Video Marketing

1. Experience. The experience of the key professionals involved (director, cinematographer and editor) are without a doubt the most important factor to consider when producing a video. You can gauge the experience of the professionals involved by checking out their reel or portfolio. If they don’t have samples of their work online, you should think twice about hiring them to create a web video for you.

2. Creative. Every video should be produced with the goal of achieving business objectives. Whether you are providing your own creative or hiring an experienced marketer to help you, a blueprint must be created. Creation of a concept, script and storyboard are essential and even if your production is an unscripted, documentary-style video, there should still be a plan.

3. Talent. One thing that will be determined during the creative process is if your video will feature real employees from your business (who are typically free), or hire professional on-screen talent. Specialized on-screen talent can make a huge impact on your final video, but are one of the most costly line items in a video production.

4. Planning. Once there is a concept in place for your video, a plan of how it will be executed needs to be created. Making budgets, schedules and booking the key personnel, equipment and locations are all part of the planning process. A simple business profile video might only need a few hours of planning, where larger productions can take days to plan.     

5. Location. Will your video be shot on location at your business, in a studio, or at third-party locations? Shooting on location at your business is free, while renting a studio can cost several hundred to several thousands of dollars per day, depending on the studio. Additional locations, even if sourced for free, will add time to the production – and time is money.

6. Crew. Although many corporate videos can be shot with a small group of key personnel, bigger productions will require a larger crew. Production assistants, sound engineers, lighting techs, hair and makeup artists … the list goes on. These people will go a long way to making larger-scope videos possible, and they will also add to the final tally on your bill. 

7. Camera. The camera used in your production can make a huge difference in the quality of your final video and will often be an extra cost on top of your shooter/director. This can range from a few hundred dollars per day to over a thousand. If your video is being purposed for the web, a DSLR Camera with a good lens kit (and a capable shooter) should do the trick.

8. Additional equipment. Small productions can usually be executed with a camera, microphone, a few lights and a tripod, but as you increase the scope of your production, you may need to bring in additional equipment. This might include camera rigs like a dolly, jib or crane, special sound equipment or additional lights. These items will likely need to be rented and will certainly add to the cost of the production.

9. Post-production. This is where raw footage is magically transformed into a polished video ready for your audience. First, we need to consider how long it will take to actually edit your video, then, consider all those little extras. Things like titles, motion graphics, sound mixing and color correction can go a long way to add to the look and feel of your video and also to its cost. There might also be charges for things like rendering, encoding and outputting.

To understand exactly what’s included with your video, ask for a clear breakdown of post-production services in your estimate.  You should also ask about their revision policy and determine exactly how the video will be delivered to you.

10. Bells and whistles. Will you need professional voice overs, wardrobe or set pieces? What about special permits, green screen or stock footage? Maybe you need animation or an original music score produced?  The point is, there are dozens of line items that can be added to a video production. The bigger you go, the bigger the bill.

10+1. Optimization and distribution. Although it isn’t part of the production process, how a video is optimized for search and distributed online plays a huge role in its overall success.

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At the end of the day, when answering the question of “how much does a video cost?" The answer is: It depends. The scope of the production and all the elements involved will determine how high the price climbs. 

Halloween Photo Contest Rules

HALLOWEEN PHOTO CONTEST RULES

Agreement: These rules govern the “HALLOWEEN” Photo Contest (“Contest”). No purchase is necessary to enter the Contest. The act of entering the Contest constitutes acceptance of the Contest rules and the decisions of the Sponsor and the Contest judges, which decisions shall be final and binding upon all entrants.

Sponsor: The Contest sponsor is Dance Media & Snap Newmarket. (“Sponsor”).

Eligibility: This Contest is open to residents of the town of Newmarket. You may submit as many entries as you like. Incomplete or illegible entries, bulk drop offs, photocopies, scanned copies, facsimiles or other mechanically or electronically reproduced entries will not be accepted and will be disqualified.

Contest Entry: To enter the Contest, go to the Facebook link located on DanceMedia Facebook page click on the “HALLOWEEN PHOTO CONTEST” tab, read these Contest rules, and follow the on-screen instructions to fully complete and submit the Contest entry form and upload your Halloween photos during the Contest Period. A valid e-mail address will be required. The Contest Period begins at 9:00 AM ET on September 7, 2013 and ends at 5:00 PM ET on November1, 2013. Each entrant under the age of thirteen (13) must have the consent of his/her parent or legal guardian to submit his/her personal information and enter the Contest. The parent or legal guardian must complete all the required fields of the relevant portion of the entry form, including his/her name and address. If a parent or legal guardian does not provide consent, the entry will be disqualified. One (1) prize will be awarded to the photo that has obtained the most votes. You may enter as many times as you like. By entering this Contest, you acknowledge and agree that all entries become the property of the Contest Sponsor and will not be returned or acknowledged. To be eligible, an entry must be the entrant’s original photograph, may not have been entered in any other contest, won any other prize or have been previously published in any other medium. In connection with your submission, you affirm, represent and/or warrant that: (i) you own or have the necessary licenses, rights, consents and permissions to use and authorize Sponsor to use all copyright, trademark or other proprietary rights in and to your submission to enable inclusion and use of the submission in the manner contemplated by these Contest rules; and (ii) if applicable, you have the written consent, release and/or permission of each and every identifiable individual person in the submission to use the name or likeness of each and every such identifiable individual person to enable inclusion and use of the submission in the matter contemplated by these Contest rules. Sponsor reserves the right to reject and disqualify any submissions that could be offensive or inappropriate or that do not meet the terms and conditions of these rules.

Voting: Upon submission, entries will be posted on the Dance Media Facebook page to be voted on by the public. There is a limit of one vote per person, per photograph – no one can vote more than once for any particular photo. Voting will close at 5:00 PM ET on November 1, 2013. The photo with the highest number of votes will be selected for the prize. In the event of a tie, the photo with the highest resolution will be selected. Each potential winner (or his/her parent or legal guardian if a minor) will be contacted by telephone or email by a representative of the Sponsor by November 6, 2013, and must reply within 48 hours to maintain eligibility. If a potential winner (or his/her parent or legal guardian if a minor) cannot be contacted within this time period or fails to respond to any attempted contact, such potential winner will be disqualified, his/her entry will be declared null and void and the Sponsor reserves the right, in its sole and absolute discretion, to select the eligible entry with the next-highest number of votes in the relevant category, in which event these provisions shall apply to such other eligible entry.

If the winner does not claim the prize within five (5) days of notification, the eligible entry with the next-highest number of votes in the relevant category will be contacted and the first selected entrant will have no further claim to the prize. Sponsor will not mail or courier the prize and is not responsible for unclaimed prizes.

Release, Copyright Assignment and Waiver of Moral Rights: Each entrant irrevocably assigns and transfers to the Sponsor any and all rights, title, and interest in each photograph submitted including, without limitation, all copyright. Sponsor shall have the right in perpetuity to reproduce, copy, display, distribute, edit or modify any entrant's photo for use in connection with this Contest or other marketing and advertising purposes, and each entrant waives any and all moral rights he/she may have in any photo submitted. Each entrant agrees to complete and sign all documents necessary to confirm the rights granted under these official rules. By entering this Contest, each entrant consents to the posting of his or her entry, including any photo or related caption or comment, and the use of his or her name, likeness, image, photograph, and comments online, in connection with the Contest, without any further notice, review, approval, consent or compensation. In addition, each entrant acknowledges and agrees that posting a photograph online brings that photograph within public view, and the Sponsor will not be held liable for any copying, reproducing, re-posting, or unlawful use of the posted photograph, or any other injury, damage or loss to entrant or any other person that may result. As a condition of being declared a winner and prior to being awarded the prize, each selected entrant will be required to show valid photo ID and to sign a declaration of eligibility and release form (i) releasing the Sponsor and its related parties, as well as Facebook Inc., from any and all liability in connection with the Contest and/or the prize; (ii) confirming compliance with these Contest rules; (iii) consenting to the use of his or her name and photograph, in any and all forms of media, without further compensation, in any publicity carried out by the Sponsor and/or its advertising and promotional agencies; and (iv) assigning all intellectual property rights, including copyright, in the photograph to the Sponsor and waiving his/her moral rights in the photograph. If a potential winner is under the age of majority, his/her parent or legal guardian must also sign and return the declaration of eligibility and release form.

Banning: The Sponsor may, in its sole discretion, prohibit any person from entering the Contest whom it believes to be abusing the rules. Such abuse includes entering false information and voting more times than is permitted under these Contest rules.

Other: Odds of winning depend on the number and caliber of eligible entries received. This Contest is governed by the laws of Ontario and the laws of Canada applicable therein and is void where prohibited by law. The Sponsor reserves the right to cancel or modify the Contest or the Contest rules at any time without notice. All prizes must be accepted as awarded, are non-transferable and are not convertible to cash. The Sponsor reserves the right to substitute any prize or portion of the prize with a prize of equal or greater value. All prizes are awarded as-is and no warranties or guarantees are implied or expressed. Sponsor is not liable for any lost, late, misdirected or stolen entries or inability to process entries, or any errors, damage or negligence that may arise in connection with this Contest, including technical failures on any website or software, viruses, website disruptions, malfunctions or website down-time, human error or property damage incurred by any Contest entrant. Sponsor is not responsible for any errors or omissions in printing or advertising this Contest. Use of any automated system including robotic or form-filling software to enter or participate in this Contest is prohibited and will result in disqualification of all entries by anyone using such assistance. If a dispute arises regarding who submitted an online entry, the entry will be deemed to be submitted by the authorized account holder of the email address provided at time of entry. Authorized account holder is the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted email address.

Facebook Disclaimer and Release: This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook, Inc. You understand that you are providing your information to Sponsor and not to Facebook, Inc. Any questions, comments or complaints must be directed to the Sponsor, and not to Facebook, Inc. By participating in the Contest, each entrant releases and agrees to indemnify Facebook, Inc. and hold it harmless from and against any and all costs, claims, damages, (including, without limitation, any special, incidental or consequential damages), or any other injury, whether due to negligence or otherwise, to person(s) or property (including, without limitation, death or violation of any personal rights, such as violation of right of publicity/privacy, libel, or slander), due in whole or in part, directly or indirectly, to participation in the Contest, or arising out of participation in any Contest-related or prize-related activity, or the receipt, enjoyment, participation in, use or misuse, of any Contest or prize-related activity, whether hosted by Sponsor or a third party.

How to conserve battery power and save the juice for dslr shooting

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Whether it’s just a day trip, a weekend get away, or a full week in the sun, you’ll want to maximize the battery life of your camera to ensure you never miss a shot. Here are a few tips to help you out:

1. Bring your charger and extra batteries. This one is kind of a no-brainer. If you’re just headed out for a day trip, you can often get away without lugging along anything extra, as most camera batteries will probably last a full day of shooting. However, a weekend trip or longer will necessitate bringing along some extra juice. And don’t forget to charge your batteries a couple days before you go instead of waiting until you’re at your destination. Downside: they take up more space in your bag, the bulky chargers especially, making it impractical for weekend trips when you’re trying to travel light.

2. Have a backup plan. Before you go away, research the closest photography and electronics stores at your destination in case you need to run in for an emergency battery or charger. If traveling by car, also consider a car charger as a backup in case your main charger is lost, stolen, or broken.

3. Reduce the brightness of your LCD screen. This one is easy to do by adjusting the setting in your camera’s menu. Turn down the brightness of the LCD screen a notch or two or three to conserve battery power. Downside: the screen will be more difficult to see in direct sun.

4. Don’t use flash or use an accessory flash with independent power. If your camera has a built in flash that relies on the camera’s battery for power, turn it off or don’t use it as often as you normally would and opt for high ISO photos instead. If your camera is a DSLR or CSC type that can use an accessory flash with its own power source (like AA batteries), this is a much better option. Not only will you get more power and flexibility, you won’t drain your camera’s battery since the external flash is powered externally. Downside: photos will possibly be noisy or underexposed without flash. External flash means more bulk to carry around, including separate batteries and charger.

5. Adjust other camera settings to maximize battery life. If battery life is your main concern, don’t be afraid to be aggressive when setting your camera. Turn off fancy extras like HDR modes, iContrast, Auto Lighting Optimizer, D-Lighting, auto distortion correction, vignette correction, and other processing functions. If your camera is WiFi capable, make sure it’s turned off and not transmitting. Set your standby time to something relatively short — that is to say the time after which the camera goes to sleep when its inactive. Downside: you may have to adjust the manner in which you shoot to adapt to these settings being off or reduced.

6. If you have a DSLR, buy a battery grip. A battery grip not only provides a more comfortable position for vertical shooting, it also provides space to insert an extra battery for lengthy, uninterrupted shooting.Downside: more to carry around.

7. Shoot in single frame mode rather than burst mode. Shooting in single frame mode will prevent any accidental bursts from occurring should you inadvertently leave your finger on the shutter a split second too long in burst mode. The fewer frames you shoot and the camera has to process, the longer your battery will last. Downside: you might miss a moment.

8. Don’t review photos on the LCD screen after taking them. Hey, remember film? Sometimes you had to wait weeks to see what your photos looked like. Digital cameras have spoiled us a little bit. The LCD screen is the number one source of battery drain, so the less you look at it, the longer it will last. Wait until you’re near a power source at a coffee shop or back at your hotel before doing lengthy reviews of your images. Downside: the anticipation might eat you alive.

9. Turn the camera off when not in use. While many cameras can be set to automatically turn off or go to sleep after a pre-determined time, it’s best to get in the habit of switching the camera off as soon as you’re done using it and not relying on the camera to do so. Downside: you could miss a moment while waiting for the camera to power up.

Get out and start capturing those moments and bring the juice.

Quick DSLR Tips

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I have owned my DSLR camera for 3 years now and it’s fast became the most popular photography method yet.  I have always been a fan of taking pictures and have really enjoyed owning a DSLR.  I have come up with a bunch of DSLR Photography Tips that I have learned over the years.

I always make sure that my battery is fully charged when I go out to take photos.  I also make sure to bring an extra memory card.  Most likely I won’t use up a whole card but it is nice to be prepared.

I like to put my camera in manual mode.  This does not mean manual focus.  I always keep that in Auto mode as a lot of photographers do. With manual mode I am able to change the ISO, shutter speed and aperture to what I need for my photo.

My Digital Photography Tips

When I am shooting outside I like to keep my ISO at about 100-300.  It depends on how overcast it is.  I like to play around with it to find the right number to use.

When I am taking photos of small children, I like to have my aperture set to the lowest number possible.  Children move fast and need a fast setting on the camera in order to capture them.  I have found that if I use a fast setting I can get a better picture.

After I have figured out the ISO and the aperture, I am able to figure out the shutter speed.  I usually do things this way unless I am trying to capture a sporting event or taking photos from a moving car.  When I am doing that I make sure my shutter speed is really high and adjust the aperture from there.

I learned how to be a better photographer by practicing.  I take my camera out every day.  Sometimes I take photos of my own kids, other days I go on a nature walk.  It just depends on the day.  Any chance I have to take some pictures, I do it.

I have learned what I need to do for each setting.  I have learned about light and what it means when there is a lot of it and when there is not very much of it.  I have learned how to create the look that I want.

I can offer DSLR Photography Tips because I have taken the time to learn about my camera and how to take photos.  DSLR stands for Digital Single Lens Reflex.  In the past I had an SLR camera.  This is a film camera and where I learned about settings.

A DSLR is a little different from an SLR.  I have learned that it is easier to use a DSLR.  Film is great to work with but digital is a lot easier to use these days.  Digital is also good for when you are practicing.

I usually take at least 100 pictures a day.  If I was using film, it would cost me a lot of money.  With a DSLR I can just delete a bad photo.  With an SLR, every photo costs money, even if I don’t want to use it for anything.

I use three lenses with my DSLR.  I have a zoom lens and two primes.  I like my zoom when I go out and I am not sure where I will be taking pictures.  A day trip is a perfect example of that.  The zoom gives me flexibility that I can’t get with a prime lens.

I am more likely to grab one of my prime lenses if I know I will be outside.  I have an 85mm and a 50mm.  If I know I will not be in a small room to take photos, I would prefer using one of those lenses.  These two lenses won’t work as well in a small space.

Ideally I would like to have a 35mm for smaller spaces.  That way I would be able to use a prime in a situation where I would otherwise not be able to.  The prime lenses can be a bit sharper which is what I like about them.

I love that I only need one DSLR body and can use a lot of different lenses on it.  Lenses are cheaper than cameras and it is nice to change them out based on my needs.  I can take a lot of different photos based on the type of lens that I use.

I am so glad that I am able to offer DSLR Photography Tips.  I think a DSLR is a great item to have.  I love hearing when others want to learn about how to use one.  I don’t like to hear when people buy one and never learn what it does.  I think it is worth everyone’s time to learn the right way to use one.

Get out and start capturing the moments.

Take perfect people shots with our handy tips and tricks

Whether you are taking a family portrait, or just snapping shots of your friends, people shots are a popular genre of photography. They can help you preserve precious memories of your loved ones to cherish forever, so it is important to get them right and show you subject at their best. How to light your subject and tricks for composing your shots. In the meantime, here are a few basic tips to get you started…

Set your aperture 

Using a wide aperture (low f-number) will create a shallow depth of field in your shots. This will blur the background to make your subject stand out in the frame and eliminate any distractions behind them. Just make sure that all of your subject is in focus, as if your aperture is too wide then it could blur the edges of their face.

Get the light right

Think about the position of your subject in relation to your light source. If the light is behind them then they will appear underexposed in your shots, with the detail in their face lost in the shadows. You may wish to reposition your model to that are lit from the front or you could use your flash to fill in the missing light.

Get a flattering angle 

Shooting from a high angle or at eye level will produce the most flattering results for your photos. A low angle shot can accentuate the nostrils and chin which will not represent your model at their best. You can also experiment with getting your subject to look back at the camera over their shoulder, or perhaps not look at the camera at all for a more candid shot.